Our team is formed of ex-multinational executives who spent years within the “best-practices” environment, where we witnessed a lot of real success stories and learned from expensive lessons. We are led by the founder Emad Louis, a Certified Training & Development Professional “CTDP” by “The Institute For Performance And Learning” who spent 20 years assuming senior positions with international firms mostly in the business, products, channels and people management, he’s a Fellow Life Management Institute FLMI, An Associate Financial Services Institute AFSI & an Associate Insurance Regulatory Compliance AIRC and have been a guest speaker for several events in Canada and Internationally, he also has developed and facilitated Leadership and Training Programs to a wide range of local and multinational institutes


To become the number one factor that help our
customers meet their overall objectives


To provide our customers with solutions that are:
1) Effective
2) Measurable
3) Focused on what-really-matters
4) Put time into consideration
5) Always put values first




Emad Louis, CTDP- A Certified Training & Development Professional by the Institute for Performance & Learning, Canada.
A Professional Leadership Trainer & Executive Coach, who brings the real-experience dimension to the Training & Coaching World by leveraging his proven track-record of success in business, where results were always built on developing the skills-sets of his team members including senior management, middle management and entry levels. People development and coaching results were always transformational, Emad is someone who’s got exceptional positive impact on people.

Emad is a Business and People Leader with over 20 years of varied experience in different functions and geographies. Worked for circa 20 years for a Worldwide Financial Services Leading Institutions , namely ALICO/ AIG now “MetLife” and Citibank, in senior country levels.

Emad holds a bachelor’s degree in accounting and is graduated in 1995.

Emad also holds distinguished designations from LOMA “Life Office Management Association”, Atlanta, GA, USA.

Emad developed/ conducted a wide range of courses in addition to a very strong track record of business coaching to different levels of executives and business people.

Emad got an international exposure and is approved as an instructor &program material developer by reputable organizations not only in Canada but internationally.

Emad Louis has been the guest speaker for conferences inside & outside Canada covering a wide range of topics & industries.


What others say about us

He’s a Fellow Life Management Institute, an Associate Financial Services Institute and an Associate Insurance Regulatory Compliance and has been a guest speaker in Canada and International in few events.

He also has developed and facilitated Leadership and Training programs to a wide range of local and multinational institutes to both middle and senior management levels.

We have just expanded in Toronto as the second step in Canada after Winnipeg and after international success stories in the USA, Middle-East and UK.

We are bringing our services to you at your convenience.

What others say about us

The workshop was great not because it was on leadership, but because it was facilitated by You! I enjoyed your style and well organized, open and encouraging approach. You wanted to listen to us and understand our perspectives, that kept me engaged. The workshop was very refreshing and motivating and I would like to thank you for facilitating the learning process through appreciation and positivity.

Thank you so much for the training! I think it was fantastic! The content was very interesting and the presentation was amazing. I really enjoyed our discussions and think that we all learned a lot. Thank you very-very much!

It was an interesting training. Leadership is a broad topic and the training was very intensive for a day but it was designed in a way that I got most out of it. The contents were wisely chosen and well matched the needs. Thanks for your patience while we were getting busy with responding to some urgent business e-mails and I really liked the way you were immediately bringing us back to the topic. Overall, both the contents and the teaching methodology were amazing. Thank you.

I was highly impressed with Emad’s level of energy and overall enthusiasm for life. He brings it every time he speaks to a group or an individual. His passion is contagious and people leave his sessions inspired and eager to start working on what they have learnt. If you are looking for an inspirational, fun and knowledgeable speaker – Emad is the one! He makes you question and revisit your assumptions and belief system. He is a fantastic motivator in his speaking, lifestyle and attitude. Emad is a true leader who walks his talk!

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